Target Market
The target market for Shwasa Residency would be high net worth individuals, upper middle class and upper-class individuals working and living in Hyderabad East. While clients in the locality surrounding Hyderabad East make up to 75% of our potential customer base,15% would be from NRI Investors and rest of the market is from neighboring tier 2 cities.
Marketing Strategy
Our Marketing Strategy will be defensive focusing on few basic initiatives:
- Advertisement Hoardings. A clear message would be sent to the specific target customers by specifying Dwelling Price and Amenities, thus avoiding unnecessary crowd.
- Web initiatives. Our specifically designed website would further attract our potential customers.
- In house Marketing department. A Professionally trained marketing team would give the prospective client a walkthrough of model flat explaining every design detail.
Pricing Strategy
We would be a high cost provider of our target market. Our goal is to provide fully furnished ultra – luxury residential dwellings with every possible amenity/facility including electronics from house of major brands (Kitchen-Faber, AC- Voltas, Entertainment- Sony, Other Electronics- LG. Furniture- Custom made to suit).